Yes, we actually give these away for free.
Why not? People helped us along the way so…it’s time to pay it forward.
Here’s the simple truth. You’ve got to understand the foundational elements required before it’s even possible to support 8-9 figures in profitable UA spend each year. (That’s tens of millions and beyond, for those of you who don’t want to count out the zeros in your head.)
Let’s talk about how you get from 0-60 safely, so that you can start spending a shitload of money without losing a high return on ad spend (ROAS). We finally get to discuss the real deal. The big kahuna. The full stack.
Here’s the big picture…Firing people is a real bummer. Oops. Sorry I made you relocate. It’s not you, it’s me. I didn’t mean to lead you on. By the way, have you met Bob from Security and Mary from HR? All this heartache and paperwork can be avoided.
We’re dead serious about growth, but we don’t take life too seriously.
We do growth marketing because it’s exciting (and because we like money).
Data and Analytics First
Before launching campaigns, the VERYfirst thing we do is establish a clean and reliable data setup. This involves best-in-class tools, tracking, and reporting that provides actionable analytics. (Read the playbooks. All the secrets are there.)
In the thousands of A/B tests we’ve executed on mobile and web, we’ve never found a correlation between experimental effort and impact. The lowest effort experiments often have the biggest impact. So run smaller & more frequent experiments for growth. Obviously.
Launch on Performance Networks
We love Google & Facebook ads. However, we often see growth more reliably and cost-effectively on Performance Networks. It’s possible to spend 5-figures a day profitably on a flat CPI. We’re damn good at optimizing campaigns that way.
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That is, if we think the project is cool and we can make a lot of money together.